FAQs
General questions
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Our skin care products include oat, soy, feverfew and zinc oxide. We carefully cultivate our natural ingredients in ideal conditions, then harvest them in an eco-friendly way.
Our activation process keeps the goodness of nature without excess heat or unnecessary chemical solvents. That means our natural ingredients are pure and potent.
Finally, we balance our formulas and put them to the test. Through extensive clinicals, we get proof that each one re-balances skin, so it looks visibly healthier and resilient over time.
Some Aveeno products expire, while others do not. Expiration is dependent on the ingredients within each product. If an Aveeno product does expire, that expiration date can be found on the bottom, shoulder, or back of the bottle/jar, or crimp of the tube. For additional questions/concerns, feel free to contact us at 1-866-4AVEENO.
We want you to feel good about how we make Aveeno® products. You can only do that if you have the facts. The fact is, Aveeno® doesn't conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At Aveeno®, we won't ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.
Oats do not naturally contain gluten and are not related to gluten-containing grains such as wheat, barley and rye. Gluten is not added to the oats used to make Aveeno® products and our oats are processed on equipment that is dedicated only to oat milling to mitigate the risk of cross-contamination with any other gluten-containing grains. However, although we do everything in our power to ensure the oats remain gluten-free, we cannot say with absolute certainty that cross-contamination did not occur during the manufacturing process. We recommend that consumers speak with their physician if they have specific sensitivity concerns.
Skin care FAQs
A good skincare routine starts with understanding your skin type and your main goals—like dryness, sensitivity, dullness, or irritation. Aveeno® makes this easy with products powered by soothing prebiotic oat, clinically shown to replenish the skin’s moisture barrier and support a healthy skin ecosystem.
Whether you’re starting fresh or upgrading your routine, look for products that feel gentle, keep your skin balanced, and address your specific concerns.
For best absorption and effectiveness, apply skincare from thinnest to thickest. Begin with liquids, such as toners or essences, then apply lightweight serums, then moisturizers, and finish with richer creams or oils. In the morning, sunscreen always goes last because it needs to sit on top to protect your skin. This simple order helps every product absorb properly and work its best.
A healthy daily routine only needs three core steps:
Cleanse: Wash away impurities with a gentle cleanser that won’t strip your skin. Try: Aveeno® Calm + Restore Nourishing Oat Cleanser, a mild, soap‑free option great for sensitive skin.
Moisturize: Replenish hydration and reinforce your skin’s protective barrier. Try: Aveeno® Calm + Restore Oat Gel Moisturizer for lightweight moisture Aveeno® Eczema Therapy Moisturizing Cream for drier or sensitive skin needing extra barrier support (colloidal oatmeal helps seal in moisture).
Protect (AM): During the day, always finish with a broad‑spectrum SPF. Even the best soothing or hydrating products work better when your skin is protected from UV‑related irritation and moisture loss. Try: Aveeno® Protect + Hydrate Face Sunscreen Lotion SPF 60 — a weightless, hydrating sunscreen made with prebiotic oat; protects against UVA/UVB rays and helps keep skin moisturized all day.
Aveeno® is known for its leadership in oat science, using ingredients like prebiotic oat, colloidal oatmeal, oat extract, and oat oil. These oat-powered ingredients contain lipids, betaglucans, and antioxidants that help:
Soothe dry or sensitive skin
Strengthen the moisture barrier
Support a balanced skin microbiome
Their oat formulations are backed by 80+ years of research and 30+ clinical studies, making them a trusted choice for sensitive skin.
Calm + Restore FAQs
The Aveeno Calm + Restore® collection is specially made for sensitive skin. Whether your skin feels dry, irritated, or just needs a little extra care, these products are designed to soothe, hydrate*, and strengthen your skin’s natural moisture barrier* - so it feels calm, comfortable, and resilient.
*Applies to leave on products
Yes! The Calm + Restore line is gentle enough for daily use and is free from fragrance, parabens, and dyes. Whether you’re cleansing, moisturizing, or targeting specific areas, these products fit easily into your routine and help keep sensitive skin feeling calm and balanced.
While Calm + Restoreis specially formulated for sensitive skin, it’s also safe and effective for all skin types. If your skin ever feels dry, tight, or easily irritated, these products offer a gentle, comforting solution you can trust.
Daily Moisturizing FAQs
The Aveeno® Daily Moisturizing collection is designed to nourish and soothe dry skin. Whether your skin feels rough, tight, or simply needs a hydration boost, Aveeno® Daily Moisturizing lotions, cream and oil help lock in moisture and leave your skin feeling soft, smooth, and healthy-looking.
Formulated with soothing Oat, Aveeno® Daily Moisturizing products help restore the skin’s natural moisture barrier and deliver long-lasting hydration. The Daily Moisturizing Cream offers 48-hour moisture and provides 14x more hydration instantly compared to untreated skin. From body lotion to moisturizing cream and body wash, each product is made to gently care for dry, sensitive skin—every day.
Aveeno® Daily Moisturizingproducts are made with nourishing ingredients that care for dry, sensitive skin. The star is Prebiotic Oat, known for helping to soothe and support your skin’s natural moisture barrier. You'll also find Shea Butter and Glycerin for deep hydration within the skin's surface and to lock in moisture. The lotions and creams formulas are fragrance-free, non-comedogenic, and thoughtfully crafted to leave your skin feeling soft, smooth, and healthy-looking.
Yes! The Daily Moisturizing collection is gentle enough for daily use and suitable for normal to dry, sensitive skin. Whether it’s the body lotion, cleanser, or cream, these products fit easily into your routine and help keep your skin feeling its best.
Eczema Therapy FAQs
Eczema refers to a group of skin conditions that cause the skin to become visibly red, itchy, and dry. The most common type is atopic dermatitis, and it can affect people of all ages and skin tones.
Our Eczema Therapy product line is backed by science and from Aveeno® a dermatologist recommended brand for over 70 years. The bath treatment, enriched with soothing colloidal oatmeal, relieves dry, itchy, irritated skin due to eczema. The Aveeno Baby® Cleansing Therapy Moisturizing Wash is clinically shown to gently cleanse baby’s eczema-prone skin. Lastly, our nourishing creams and soothing balms with colloidal oatmeal + ceramide relieve eczema-prone skin and strengthen the skin’s natural moisture barrier with steroid- and fragrance-free formulas.
Yes! Daily use is key to managing eczema. For example, Aveeno® Eczema Therapy Daily Moisturizing Cream is designed to be part of your everyday routine. It helps relieve dry, itchy skin and keeps it hydrated and comfortable throughout the day. With a nourishing, nongreasy texture, it’s gentle enough for daily use.
Colloidal oatmeal is a soothing ingredient that helps relieve dry, itchy, and irritated skin—common symptoms of eczema. It works by forming a protective barrier on the skin, helping to lock in moisture, relieve minor skin irritations, and support the skin’s natural barrier. That’s why it’s the star ingredient in Aveeno® Eczema Therapy products.
Absolutely. Aveeno® offers a full line of pediatrician-recommended Eczema Therapy products for babies, including moisturizing creams, soothing bath treatments, and gentle washes. These products are hypoallergenic, fragrance-free, and steroid-free, making them safe for delicate baby skin.
Positively Radiant® FAQs
The Aveeno Positively Radiant® collection is designed to help enhance skin’s natural glow. If your skin looks dull or uneven, these products are here to help improve tone and texture—so your skin feels smoother, looks brighter, and feels more radiant every day.
Powered by moisture-rich soy extract, Positively Radiant® products help even out skin tone, smooth texture, and brighten dull skin. Whether it’s a cleanser, moisturizer, or scrub, these formulas work gently to reveal brighter, healthier-looking skin over time.
If your skin feels flat or lackluster, try the Brightening Facial Cleanser, Exfoliating Scrub, or Daily Gel Moisturizer. These products are specially formulated to refresh, hydrate, and visibly improve skin tone, helping your skin look more luminous and even.
Yes! The Positively Radiant® collection is gentle enough for daily use and suitable for all skin types. Whether you’re starting your morning with the cleanser or winding down with the night cream, these products fit easily into your routine and help your skin feel its best.
Skin Tone Correcting Products for Dull Skin | Aveeno®
Skin Relief FAQs
Aveeno® Skin Relief products are made with care for sensitive skin. They feature our unique Triple Oat® Complex—a blend of oat flour, oat oil, and oat extract—plus skin-loving ingredients like glycerin and shea butter. Together, they help soothe, hydrate, and strengthen your skin’s natural barrier, so it feels soft and nourished.
Yes! These products are designed to be gentle and versatile. Whether it’s your hands, heels, elbows, lips, or face, Aveeno® Skin Relief lotions, creams and ointment can help soothe and protect dry, cracked, or irritated skin—wherever you need it most. Please see individual products for specific skin benefits.
Not at all. Unlike some ointments that can feel thick or greasy, products like the Aveeno® Skin Relief Healing Ointment has a silky, non-greasy texture that absorbs easily and won’t leave a sticky residue. It’s a clean, comfortable experience you’ll actually enjoy using.
Absolutely. Aveeno® Skin Relief products are fragrance-free, and made without dyes or parabens. They’re allergy tested and backed by over 80 years of oat science, making them a trusted choice for even the most sensitive skin.
Stress Relief FAQs
Our Stress Relief formulas are allergy-tested and formulated for sensitive skin. The lavender-scented fragrance is designed to be gentle on skin. Our Stress Relief formulas are made without parabens & dyes.
97% agreed this product cleans without drying out their skin. This product gently cleanses and helps your skin feel moisturized. Made without soap.
Stress Relief Body Wash will help your skin feel moisturized. Use our Aveeno® Stress Relief Body Lotion to lock in 48-hours moisturization after cleansing with our Aveeno® Stress Relief Body Wash for a routine that leaves you feeling relaxed and hydrated.
Hair care FAQs
Aveeno® hair care is designed to support a wide range of needs—from dry or damaged hair, to oily hair, to everyday scalp comfort. Many products use oat as the first ingredient to soothe and moisturize the scalp while nourishing strands from root to tip.
Yes. Aveeno® shampoos and conditioners are made with pH-balanced, gentle formulas that are clinically proven to soothe the scalp and suitable for sensitive skin, making them ideal for daily washing. Their sulfate-free, paraben-free, dye-free blends cleanse without stripping, so hair stays soft and healthy-looking with regular use.
Aveeno® starts with colloidal oatmeal or oat extract as the first ingredient, known for its moisturizing and soothing properties. Many blends also feature oat milk, which is rich in proteins and lipids that help support the hair and scalp’s natural barrier. Additional botanical ingredients—like almond milk in the Oat Milk Blend—provide extra nourishment for softer, smoother hair. All formulas are crafted with sulfate-free, paraben-free, dye-free ingredients that prioritize scalp health and gentle care.
Aveeno® believes that beautiful hair starts at the root, which is why their hair care collections focus on soothing dryness and reducing discomfort. Oat-based formulas help relieve dry scalp by replenishing moisture and maintaining the scalp’s natural balance, while products like the Skin Relief Soothing Shampoo are specially formulated to help ease itchy scalp sensations associated with dryness and sensitivity. These clinically proven blends gently cleanse without over-drying and are ideal for very dry or sensitive scalps.
A good hair care routine doesn’t have to be complicated—what matters most is keeping your scalp comfortable and your strands nourished. It helps to start by noticing what makes your hair unique: whether your strands are straight, wavy, curly, or coily, and whether they naturally lean dry, damaged, or oily. With that understanding, you can choose products that truly support your hair’s everyday needs.1
Aveeno® starts with oat as the first ingredient, helping bring moisture and balance to the scalp so hair can look and feel its healthiest.
Begin by choosing a shampoo that supports what your hair needs today. If you’re dealing with dry or damaged hair, the Oat Milk Blend Shampoo provides lightweight hydration while soothing the scalp.
If your scalp feels dry or itchy, a calming formula like Aveeno® Skin Relief Soothing Shampoo can help ease discomfort and keep the scalp’s natural balance in check.
Your washing frequency can be flexible—oily or fine hair may need more regular shampooing, while thick, textured, or dry hair may thrive with fewer wash days to maintain natural moisture.1
After shampooing, follow with a nourishing conditioner to soften and smooth. The Oat Milk Blend Conditioner uses a blend of oat and botanicals to restore hydration and leave hair more manageable.
Using lukewarm water and keeping showers short can also help protect moisture levels in both the scalp and hair.
With these simple steps, you can build a routine that feels gentle, balanced, and naturally nourishing—powered by the calming benefits of oat.
Reference:
American Academy of Dermatology Association. (n.d.). Healthy hair tips. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/healthy-hair-tips
Baby care FAQs
Baby skin is up to 30% thinner than adult skin, making it more delicate, more sensitive, and more vulnerable to dryness than adult skin. Their skin barrier is still developing, losing moisture up to 2 times faster than adult skin, and needs extra protection. That’s why Aveeno® Baby products are made with prebiotic oat, humectants, and ceramides to help support newborn skin starting from day one.
Aveeno® Baby products are designed to help care for dryness, sensitivity, eczema-prone skin, and everyday irritation. Aveeno® Baby products are formulated with colloidal oatmeal and other soothing ingredients to calm and nourish sensitive or reactive baby skin.
Because baby skin loses moisture faster, it can become rough, flaky, or dry—especially in dry weather or after bathing. Oat ingredients like oat kernel extract and oat kernel flour help lock in moisture and soothe baby skin, making them ideal ingredients for preventing roughness or dryness.
Yes—baby acne is common and usually temporary. According to the American Academy of Dermatology, about 20% of newborns develop small red bumps within the first few weeks of life, and this neonatal acne typically clears on its own without treatment. The AAD recommends keeping care gentle:
Cleanse with lukewarm water
Avoid scrubbing
Do not use acne medicine or acne wash on your baby unless your child’s dermatologist or pediatrician recommends it
For everyday washing during this phase, you can stick to mild, soap-free, hypoallergenic baby products. Aveeno® Baby formulas are designed for delicate skin and made with prebiotic oat to help nourish and support the skin’s moisture barrier, making them gentle enough for daily care.
If acne appears after 6 weeks or worsens, the AAD recommends checking with a dermatologist to rule out other skin conditions
Kids care FAQs
As kids grow, their skin and hair continue to develop. Their skin moisture barrier is still a work in progress and more delicate than adult skin, making it more prone to dryness and irritation. Their hair is up to 4x longer and 2-3x thicker than baby hair. Aveeno® Kids products are made with nourishing oat extract to help support and protect their developing skin and scalp.
Aveeno® Kids products are designed to gently care for sensitive skin, support scalp comfort, and help with dryness, roughness, tangles, and everyday buildup. With oat extract as a key ingredient, the line helps clean, hydrate, and smooth kids’ developing skin and hair without over-drying.
Yes. Aveeno® Kids formulas are created with a scientific understanding of developing skin and hair and are designed to be gentle enough for everyday cleansing and moisturizing. They rinse clean, help maintain moisture, and leave skin and hair feeling soft and comfortable.
Aveeno® Kids uses blends centered around nourishing oat extract, a key ingredient known to soothe and support the skin’s natural moisture barrier. These formulas are made to be gentle on sensitive skin and hair, providing hydration and comfort as kids grow more independent in their self‑care.
A great skincare routine starts with gentle cleansing, using a product like Aveeno® Kids Sensitive Skin Face & Body Wash to wash away dirt without drying skin. Follow with a light moisturizer, such as Aveeno® Kids Face & Body Gel Cream for 24‑hour hydration.
For their hair, choose a shampoo or 2‑in‑1 formula based on your child’s hair type, whether curly, coily, or straight, to keep hair soft and manageable.
As kids gain independence, they also gain confidence knowing they can take care of themselves—something Aveeno® Kids products are designed to support with easy, gentle, kid-friendly formulas.
Yes. The entire Aveeno® Kids range is pediatrician and dermatologist-tested and created specifically for kids’ sensitive skin and hair. The formulas are designed to cleanse without stripping and to help maintain the skin’s natural moisture barrier.