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Baby Shampoo

Baby Shampoos are used to gently cleanse the hair of infants and children under the age of three. Baby shampoo is designed specifically using gentle, mild formulas for sensitive baby skin and eyes. Aveeno® baby shampoo uses natural Oat Extract, carefully extracted from the oat kernel, and its rich lather rinses clean easily, leaving a light, fresh fragrance.

Aveeno® Baby Wash & Shampoo and a whale toy placed on a baby towel sitting on the edge of a bathtub

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Aveeno New Product Packaging

Responsible Packaging

Aveeno® is committed to preserving the beauty of our planet by reducing packaging waste and increasing the use of recyclable, recycled, and renewable materials. Since 2020, we have incorporated post-consumer recycled plastic (PCR) into new packaging. We offer refillable options for select cleansers and washes, and since 2023, all cartons are made with Forest Stewardship Council® (FSC®) certified paperboard.

Learn More About Aveeno®