Sensitive isn’t a skin type. It’s a skin state.
Sensitive skin is natural, but it’s often overlooked or misunderstood. This can be confusing and, worse yet, affect our confidence. At Aveeno®, we don’t shy away from sensitivity. It’s a natural skin state, and we treat it that way.
71% of adults say they have sensitive skin
But “sensitive skin” is not a clinical diagnosis by itself. It can encompass a range of skin states including dryness, redness, burning and beyond from a mix of potential triggers—from diet to environment to cosmetics and more.
Thoughtfully Formulated for Your Skin
70+ years of research goes into Aveeno® formulas today. The result? Products with ingredients that soothe and moisturize to strengthen skin like yours.
New packaging. Same nourishing results.
We’ve updated our packaging to a fresh, new look – with the same therapeutic ingredients your skin loves.
Caring for Sensitive Skin + The Planet
Sustainable Packaging
To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials.
A Space for Sensitive Skin
Developed in partnership with the Mayo Clinic, SkinSAFE uses over 25 years of clinical skin testing data to help people with sensitive skin find the right products that are safe for their skin. It’s the first-ever, clinically-driven ingredient-based recommendation platform that helps shoppers find products that work for sensitive skin.
The State of Skin Sensitivity
An Aveeno® Publication
Though the causes of sensitive skin are not fully understood, what we think, feel and see may all play a significant role. In this breakthrough research report, we explore the connection and offer practical tips for living with sensitive skin.
