Sensitive isn’t a skin type. It’s a skin state.
Sensitive skin is natural, but it’s often overlooked or misunderstood. This can be confusing and, worse yet, affect our confidence. At Aveeno®, we don’t shy away from sensitivity. It’s a natural skin state, and we treat it that way.
71% of adults say they have sensitive skin
But “sensitive skin” is not a clinical diagnosis by itself. It can encompass a range of skin states including dryness, redness, burning and beyond from a mix of potential triggers—from diet to environment to cosmetics and more.
Thoughtfully Formulated for Your Skin
70+ years of research goes into Aveeno® formulas today. The result? Products with ingredients that soothe and moisturize to strengthen skin like yours.
The State of Skin Sensitivity
An Aveeno® Publication
Though the causes of sensitive skin are not fully understood, what we think, feel and see may all play a significant role. In this breakthrough research report, we explore the connection and offer practical tips for living with sensitive skin.
Caring for Sensitive Skin + The Planet
Sustainable Packaging
To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials.