Color Protection
Color-treated hair needs extra protection from external aggressors like the sun, which can cause hair to become weak and dry, as well as hydration to keep it from becoming brittle. Learn how to help preserve hair color and protect against the elements for healthy, longer lasting color with color protection hair products.


Responsible Packaging
Aveeno® is committed to preserving the beauty of our planet by reducing packaging waste and increasing the use of recyclable, recycled, and renewable materials. Since 2020, we have incorporated post-consumer recycled plastic (PCR) into new packaging. We offer refillable options for select cleansers and washes, and since 2023, all cartons are made with Forest Stewardship Council® (FSC®) certified paperboard.