What Is An Oat?
Oat naturally contains proteins, vitamins B and E, and nourishing lipids that work to lock in moisture for rough, dry skin. We use finely ground, highest quality oat flour for its skin-smoothing and softening properties in moisturizers, cleansers, and other products. We use oat extract in cleansers and moisturizers for its calming and soothing benefits on itchy, dry skin and oat oil to restore the skin’s moisture barrier. In fact, in 2003 the Food and Drug Administration (FDA) officially categorized colloidal oatmeal as a skin protectant, meaning it can be effective at relieving dryness, skin irritation, and itching due to skin conditions like eczema.
Aveeno® Leaders In The Science Of Oat
70+
Years Of Research
30+
Clinical Studies
3000+
Patients With Dry And/Or Compromised Skin (Including Oncologic Dry Skin, Diabetic Dry Skin, Xerosis And Psoriatic Dry Skin)
Our Roots With Oat
Why Are Oats Good for the Planet? Oats use less nutrients from the soil compared to some other crops and require less water, avoiding depletion of underground water sources which can otherwise occur as a result of crop irrigation. Oats are an ideal low-input crop, and when included in rotations can help reduce soil erosion and control plant diseases, insects and weeds.
How Do We Process Our Oats? Oat flour is minimally processed to ensure its efficacy. The grains are cleaned to remove foreign materials and weed seeds and are processed in a manner designed to maintain the purity of the oat.
Three Types Of Oat We Use
Understanding the different components of oat is important in understanding its myriad of benefits for the skin. Things like a compromised barrier, inflammation, and microbiome imbalance all adversely affect skin, and we know that oat is a unique ingredient in skincare that can address all three of these elements.
Oat Flour
Aveeno uses the highest quality of oat flour in its skincare products. Oat flour contains high levels of proteins and lipids to soothe and help preserve the skin moisture barrier, as well as providing prebiotic benefits.
Oat Extract
Contains high amounts of Avenanthramides—found only in oats—provides soothing benefits to the skin and has the prebiotic properties of oat.
Oat Oil
Rich in unsaturated fatty acids, oat oil reduces water loss from the skin layer and improves skin barrier.
More Ingredients
Supercharged Soy
Soy flour improves skin texture and helps even out skin tone, while soy extract provides moisture.
Feverfew Benefits for Skin: There Are More Than a Few
Naturally high in antioxidants, purified feverfew extract helps improve the appearance of facial redness and soothes skin irritation, soothes sensitive skin, and is a 10 times more potent antioxidant than Vitamin C.