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  3. The Power Of Oat In Skincare
Person in a lab coat holds a glass with Oat leaves, showcasing her expertise in skincare research.

Oat

Leaders in Oat Science

Sensitive skin is increasingly common, affecting both adults and babies. This condition often leads to discomfort such as dryness, itchiness, and tightness. Our prebiotic oat helps replenish skin’s natural barrier and support its natural ecosystem, for healthy-looking skin.

The power of oat in skincare

The power of oat in skincare

Our prebiotic oat formulas helps replenish skin’s natural barrier and support its natural ecosystem.

Backed by 80 years of research, 30+ clinical studies, with 3000+ patients with dry and / or compromised skin (including oncologic dry skin, diabetic dry skin, and psoriatic dry skin).

Our History of Oat

1945

Aveeno® was the first to develop colloidal oatmeal and subsequent bath treatment launch

1951

First mention of colloidal oat in medical literature

2000

Expanded products and ingredients to offer a broad range of solutions

2003

Colloidal oatmeal acknowledged by FDA as OTC skin protectant active ingredient for minor skin irritation and itching due to eczema

2010

Eczema Therapy range launched

Today

The efficacy of colloidal oatmeal hes helped thousands of patients with eczema

3 types of oat we use

Understanding the different components of oat is important in understanding its myriad of benefits for the skin. Things like a compromised barrier, and microbiome imbalance all adversely affect skin, and we know that oat is a unique ingredient in skincare that can address all three of these elements.

Illustration of Oat Flour, one of the main ingredients of Aveeno® brand.
Oat Flour

Aveeno® uses the high quality of oat flour in its skincare products. Oat flour contains high levels of proteins and lipids to soothe and help preserve the skin moisture barrier, as well as providing prebiotic benefits.

Oat Extract
Oat Extract

Contains high amounts of Avenanthramides—found primarily in oats—provides soothing benefits to the skin and has the prebiotic properties of oat.

Illustration of Oat Oil, one of the main ingredients of Aveeno® brand.
Oat Oil

Rich in unsaturated fatty acids, oat oil reduces water loss from the skin layer and improves skin barrier.

The creation Triple Oat® Complex follows a meticulous process:

1. Careful Selection
1. Careful Selection

Use refining & extraction process of oat where oats are milled into oat flour

Image featuring three types of Oat ingredient usen on Aveeno® products, triple oat.
2. Powerful Formulation

Leverage the high quality forms of oat by blending 3 forms of oat concentrates into a Triple Oat® Complex

Aveeno® superior efficacy chart, intensity, duration and frequency of dry, itchy skin.
3. Superior Efficacy

Clinically proven on dryness-induced itchiness

Image of a woman hugging her daughter, showing a moment of happiness between mother and daughter.

Safe & efficacious solutions for all skin ages, tones & types

Baby Skin: Baby products follow safety assurance process to ensure tolerability, safety & efficacy

Adult Skin: Adult products are backed by 80 years of experience and use prebiotic oat to relieve minor skin irritation

Sensitive skin Mobile

Sensitive skin? We’ve got you covered.

Nearly half of all people say they have sensitive skin, which can cause a feeling of tightness, dryness, itching, burning and redness. Learn what causes adult sensitive skin symptoms and how to soothe your sensitive skin.

Where science meets nature: Oat-based solutions for sensitive skin

Image featuring Aveeno® Daily Moisturizing product line for dry skin.
Daily Moisturizing

Our light and creamy, fragrance-free lotions provide 48-hour hydration, strengthen the skin barrier, and deliver lasting comfort.

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Image featuring Aveeno® Skin Relief product line for dry, itchy skin.
Skin Relief

Our fragrance-free lotion moisturizes for 72 hours to heal dry skin.

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Eczema Therapy
Eczema Therapy

Our fragrance-free, steroid-free, and paraben-free cream provides 48-hour moisture and soothes eczema-prone skin for gentle, lasting care.

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Image featuring Aveeno® Calm + Restore product line for sensitive skin.
Calm + Restore

Our Calm + Restore line has formulas that leave skin smoother and healthier-looking.

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