Oat
Leaders in Oat Science
Sensitive skin is increasingly common, affecting both adults and babies. This condition often leads to discomfort such as dryness, itchiness, and tightness. Our prebiotic oat helps replenish skin’s natural barrier and support its natural ecosystem, for healthy-looking skin.
The power of oat in skincare
Our prebiotic oat formulas helps replenish skin’s natural barrier and support its natural ecosystem.
Backed by 80 years of research, 30+ clinical studies, with 3000+ patients with dry and / or compromised skin (including oncologic dry skin, diabetic dry skin, and psoriatic dry skin).
Our History of Oat
Aveeno® was the first to develop colloidal oatmeal and subsequent bath treatment launch
First mention of colloidal oat in medical literature
Expanded products and ingredients to offer a broad range of solutions
Colloidal oatmeal acknowledged by FDA as OTC skin protectant active ingredient for minor skin irritation and itching due to eczema
Eczema Therapy range launched
The efficacy of colloidal oatmeal hes helped thousands of patients with eczema
3 types of oat we use
Understanding the different components of oat is important in understanding its myriad of benefits for the skin. Things like a compromised barrier, and microbiome imbalance all adversely affect skin, and we know that oat is a unique ingredient in skincare that can address all three of these elements.
Oat Flour
Aveeno® uses the high quality of oat flour in its skincare products. Oat flour contains high levels of proteins and lipids to soothe and help preserve the skin moisture barrier, as well as providing prebiotic benefits.
Oat Extract
Contains high amounts of Avenanthramides—found primarily in oats—provides soothing benefits to the skin and has the prebiotic properties of oat.
Oat Oil
Rich in unsaturated fatty acids, oat oil reduces water loss from the skin layer and improves skin barrier.
The creation Triple Oat® Complex follows a meticulous process:
1. Careful Selection
Use refining & extraction process of oat where oats are milled into oat flour
2. Powerful Formulation
Leverage the high quality forms of oat by blending 3 forms of oat concentrates into a Triple Oat® Complex
3. Superior Efficacy
Clinically proven on dryness-induced itchiness
Safe & efficacious solutions for all skin ages, tones & types
Baby Skin: Baby products follow safety assurance process to ensure tolerability, safety & efficacy
Adult Skin: Adult products are backed by 80 years of experience and use prebiotic oat to relieve minor skin irritation
Sensitive skin? We’ve got you covered.
Nearly half of all people say they have sensitive skin, which can cause a feeling of tightness, dryness, itching, burning and redness. Learn what causes adult sensitive skin symptoms and how to soothe your sensitive skin.
Sensitive skin? We’ve got you covered.
Nearly half of all people say they have sensitive skin, which can cause a feeling of tightness, dryness, itching, burning and redness. Learn what causes adult sensitive skin symptoms and how to soothe your sensitive skin.
Sensitive skin? We’ve got you covered.
Where science meets nature: Oat-based solutions for sensitive skin
Daily Moisturizing
Our light and creamy, fragrance-free lotions provide 48-hour hydration, strengthen the skin barrier, and deliver lasting comfort.
Skin Relief
Our fragrance-free lotion moisturizes for 72 hours to heal dry skin.
Eczema Therapy
Our fragrance-free, steroid-free, and paraben-free cream provides 48-hour moisture and soothes eczema-prone skin for gentle, lasting care.
Calm + Restore
Our Calm + Restore line has formulas that leave skin smoother and healthier-looking.