October is Eczema Awareness Month
31 million Americans live with eczema.
With over 80 years of expertise in oat science, our formulations are proven to relieve eczema symptoms.
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Why Aveeno®?
Aveeno® is the leader in Oat Science for Sensitive Skin from day 1 of life.
From everyday moisture to a compromised skin barrier. With 80 years of Oat authority based on 80 published studies and more than 30 clinical tests with more than 3,000 patients – Aveeno® has the unique expertise & formulas to help Sensitive Skin across a range of skin tones and types.

Why Aveeno®?
Aveeno® is the leader in Oat Science for Sensitive Skin from day 1 of life.
From everyday moisture to a compromised skin barrier. With 80 years of Oat authority based on 80 published studies and more than 30 clinical tests with more than 3,000 patients – Aveeno® has the unique expertise & formulas to help Sensitive Skin across a range of skin tones and types.


Why Aveeno®?
Aveeno® is the leader in Oat Science for Sensitive Skin from day 1 of life.
New products
Proactive care for newborn skin
Aveeno Baby® products follow a 5-step safety assurance* when it comes to careful ingredient selection & formulation: ensuring tolerability, safety & efficacy.
*1. Ingredient Assessment & Sourcing 2. Formula Design & Assessment 3. Safety & Clinical Testing 4. In-Use Testing & Product Stability 5. Ongoing Evaluation
The Power Of Oat For Sensitive Skin™
In 2003, Colloidal oatmeal acknowledged by FDA as OTC skin protectant active ingredient for minor skin irritation and itching due to eczema.
Aveeno® Triple Oat Complex has a unique blend of components that provides multiple benefits for Sensitive Skin like antioxidant and soothing properties which aids in the relief of itchy, dry skin, respects skin natural pH level, & restores moisture to hydrate the skin's barrier.
The Power Of Oat For Sensitive Skin™
In 2003, Colloidal oatmeal acknowledged by FDA as OTC skin protectant active ingredient for minor skin irritation and itching due to eczema.
Aveeno® Triple Oat Complex has a unique blend of components that provides multiple benefits for Sensitive Skin like antioxidant and soothing properties which aids in the relief of itchy, dry skin, respects skin natural pH level, & restores moisture to hydrate the skin's barrier.

The Power Of Oat For Sensitive Skin™
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Have questions?
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