Sensitive Skin
Powered by oat science, Aveeno® offers gentle formulas that help calm sensitive skin and restore the skin's moisture barrier for a healthy, balanced feel every day.
What makes sensitive skin more vulnerable?
People across vulnerable skin states like itchy, dry or red skin could have a weakened skin barrier. Healthy skin barrier is hydrated and serves as a protective barrier for external irritants.
Is Your Skin Sensitive?
Sensitive skin is caused by nerve endings in the top layer of the skin becoming irritated. It's often the result of damage to the skin’s protective barrier – allowing irritants and allergens to penetrate the skin and cause redness. Nearly half of all people say they have sensitive skin. Think you're one of them? Sensitive skin is characterized by a feeling of:
Tightness
Dryness
Itching
Burning
Redness
Skin sensitivity can be triggered by multiple factors.
While some people are genetically predisposed to sensitive skin, many others are sensitized by their environment and lifestyle. Sensitive skin triggers include:
Ultraviolet radiation
Smoking
Alcohol
Diet
Hormonal fluctuations
Cosmetic / medical procedures
Cosmetics
Soap
Chemical / synthetic dyes
Temperature changes
Pollution
Stress
Skin sensitivity can affect anyone, especially when the skin is in a more delicate or vulnerable state.
While some people are genetically predisposed to sensitive skin, many others are sensitized by their environment and lifestyle. Sensitive skin triggers include:
Red Skin
Itchy Skin
Dry Skin
Cracked, Flaky, Scaling Skin
Oncologic Dry Skin
Diabetic Dry Skin
Psoriatic Dry Skin
Eczematic Dry Skin
How can sensitive skin symptoms affect quality of life?
Baby Eczema
of children with Eczema experience sleep disturbances1
Diabetes
up to 97% of people with Diabetes experience a skin-related disorder5
Mental Well-Being
of people with skin conditions like acne or rosacea experience psychological disorders9
Rosacea
rosacea patients say their condition lowers their self-confidence and self-esteem2
Psoriasis
of Psoriasis patients suffer from itching6
Cancer
of all side effects for some systemic cancers therapies are dermatological7,8
Adult Eczema
of people experience itching on a daily basis3,4
Depression
those with eczema face a 3x times higher risk of anxiety or depression10,11,12
1. Fishbein AB, Cheng BT, Tilley CC, et al. Sleep Disturbance in School-Aged Children with Atopic Dermatitis: Prevalence and Severity in a Cross-Sectional Sample. J Allergy Clin Immunol Pract. 2021;9(8):3120-3129.e3.
2. New Rosacea Survey Shows Emotional Toll of Facial Redness Equals Impact of Bumps, Pimples | Rosacea.org
3. Yosipovitch G, Ansari N, Goon A, Chan Y. H, Goh C. L. Clinical characteristics of pruritus in chronic idiopathic urticaria. Br. J. Dermatol. 2002;147:32–36.
4. Dawn A, Papoiu A. D, Chan Y. H, Rapp S. R, Rassette N, Yosipovitch G. Itch characteristics in atopic dermatitis: Results of a web-based questionnaire. Br. J. Dermatol. 2009;160:642–644.
5. Campos de Macedo GM et al. Diabetol Metab Syndr. 2016;8:63.
6. Prignano F et al. Clin Cosmet Investig Dermatol. 2009;2:9-13.
7. Salzmann M et al. Breast Care. 2019;14:72-77.
8. Drucker AM et al. Breast Cancer Res Treat. 2012;135(2):347-354.
9. Guerra-Tapia A, Asensio Martínez Á, García Campayo J. The emotional impact of skin diseases. Actas Dermosifiliogr. 2015;106:699–702. 10. The Emotional Impact of Skin Diseases - PubMed (nih.gov)
Silverberg JI, Gelfand JM, Margolis DJ, et al. Symptoms and diagnosis of anxiety and depression in atopic dermatitis in U.S. adults. Br J Dermatol. 2019;181(3):554-565.
11. Yu SH, Silverberg JI. Association between Atopic Dermatitis and Depression in US Adults. J Invest Dermatol. 2015;135(12):3183-3186.
12. Cheng BT, Silverberg JI. Depression and psychological distress in US adults with atopic dermatitis. Ann Allergy Asthma Immunol. 2019;123(2):179-185.
Introducing Sensitive Skin Scents
Designed, tested and proven to be gentle on skin.
Out of approximately 3,000 fragrance ingredients, less than 20% meet Aveeno® standards for use in our fragrance selection process.
Introducing Sensitive Skin Scents
Designed, tested and proven to be gentle on skin.
Out of approximately 3,000 fragrance ingredients, less than 20% meet Aveeno® standards for use in our fragrance selection process.
Introducing Sensitive Skin Scents
Designed, tested and proven to be gentle on skin.
Lifestyle changes can help soothe sensitive skin:
Detox
Rid your routine of environmental irritants in your personal care items, laundry items, household cleaners, furniture, paint, etc.
Be wary of bacteria
This means replacing your washcloth and pillowcase more often and tossing out old makeup and cosmetic products. Wash your makeup brushes often and let them air dry.
Test new products
When you’re trying a new product, always test it on your wrist, arm, or behind the ear first before putting it on your face or more broadly on your body.
Avoid your triggers
As much as you can, avoid common triggers like harsh soaps, alcohols, and fragrances. Check the labels on your skin care products.
Use a humidifier
Unless you live in a humid climate, use a humidifier to help your skin stay moisturized.
Manage stress and establish a healthy sleep schedule
Stress and sleep are significant lifestyle factors that can affect skin health.
Sensitive skin solutions
Sensitive skin occurs when the skin's natural barrier function is compromised, causing water loss and allowing penetration of irritants. Symptoms can worsen with exposure to the sun and certain ingredients in cosmetics and cleansers.
Sensitive skin needs a daily regimen of gentle cleansing and moisturizing with ingredients designed to nourish and calm. Oat formulations help seal in moisture, soothe and calm sensitive skin, and restore the skin’s moisture barrier.
Here are a few tips:
Cleanse thoroughly, but gently.
Use lukewarm (not hot) water
Use mild, soap that won’t over dry or irritate, compromising your skin’s moisture barrier
Gently pat skin dry – don’t rub
Avoid using scrubs and washcloths
Moisturize, calm and protect
Apply facial and body moisturizers to damp skin (within minutes of taking a bath or shower)
If prescribed by your doctor, apply any special medications first and then liberally apply moisturizer. For some medications, you may be advised to wait 15-20 minutes after applying before applying moisturizer, so be sure to follow your doctor’s instructions.
Use hats, clothing, and broad spectrum UVA/UVB sunscreens
Sensitive Skin: Your Daily Care
Diving into the world of skincare can be intimidating for anyone — there seems to be an endless list of different kinds of gels and creams and oils, each for a different purpose, condition, and skin type. For people with sensitive skin, skincare can be even more overwhelming.
Have no fear! We’re here to tell you everything you need to know about dealing with sensitive skin: what to do, what not to do, and what ingredients to look for.
Sensitive Skin: Your Daily Care
Diving into the world of skincare can be intimidating for anyone — there seems to be an endless list of different kinds of gels and creams and oils, each for a different purpose, condition, and skin type. For people with sensitive skin, skincare can be even more overwhelming.
Have no fear! We’re here to tell you everything you need to know about dealing with sensitive skin: what to do, what not to do, and what ingredients to look for.
Sensitive Skin: Your Daily Care
Aveeno® has the unique expertise & formulas to help Sensitive Skin
From everyday moisture to a compromised skin barrier.
Backed by 80 years of research, 30+ clinical studies, with 3000+ patients with dry and/or compromised skin (including oncologic dry skin, diabetic dry skin and psoriatic dry skin).
Science-backed solutions for Sensitive Skin
Daily Moisturizing
Our light and creamy, fragrance-free lotions provide 48-hour hydration, strengthen the skin barrier, and deliver lasting comfort.
Skin Relief
Our fragrance-free lotion, delivers 72-hour moisture and heals dry skin.
Eczema Therapy
Our fragrance-free, steroid-free, and paraben-free formula provides 48-hour moisture and soothes eczema-prone skin for gentle, lasting care.
Calm + Restore
Instantly soothes sensitive skin, restores the moisture barrier in just 2 hours, and is clinically proven to deliver 48-hour hydration.
