About Aveeno^®

Aveeno^® uses oat-powered formulas enhanced with scientifically proven ingredients that are suitable for sensitive skin.

In a world full of skin irritants, life stressors, and skincare trends, those with sensitive skin are struggling. But your skin shouldn't be defined by external factors or algorithms.

Aveeno^® unlocks your skin's strength with our supercharged oat formulas that help soothe & strengthen your skin's natural moisture barrier for healthier-looking skin, so you can show up the way want you truly want to with confidence.

For generations, Aveeno^® has relied on nature’s soothing and healing properties to help provide care for all skin, even the most sensitive. Just as skin can be vulnerable and require special care - so can our planet. This is why we are thoughtful about the choices we make. We promise to continue doing our part, learning and evolving, as we continue this journey together.

Aveeno^® is committed to preserving the beauty of our planet by reducing packaging waste and increasing the use of recyclable, recycled, and renewable materials. Since 2020, we have incorporated post-consumer recycled plastic (PCR) into new packaging. We offer refillable options for select cleansers and washes, and since 2023, all cartons are made with Forest Stewardship Council^® (FSC^®) certified paperboard.

For more than 80 years, Aveeno^® has advanced the science of Oat with leading institutions – transforming a humble grain into a clinically-proven source of relief for Sensitive Skin.

Backed by over 80 publications, 30 clinical studies, and thousands of patients, our research has earned enduring scientific credibility and inspired generations of dermatologists.

From the first colloidal oatmeal bath to today's eczema therapies, Aveeno^® continues to be a Leader in Oat Science to help skin restore its resilience so people can find strength amongst sensitivity.