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Aveeno® Kids Products

As kids grow, their skin and hair grow and change too. Their skin moisture barriers are still a work in progress, and more delicate than adult skin. Our Aveeno® Kids products are made with naturally derived oat extract, and specially created for kid’s sensitive skin and developing hair.

New Gentle Face Care for Babies & Kids, featuring the 2 new products lineup

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Image of a girl bathing in the tub, her mother helping her with a bottle of Aveeno® Kids Body Bath

Made for kids’ sensitive skin and hair

As kids grow, their skin and hair grow and change too. Their skin moisture barriers are still a work in progress, and more delicate than adult skin. And their hair is up to 4x longer and 2-3x thicker than baby hair. Use Aveeno Kids products, with nourishing oat extract, to clean and smooth their developing skin and hair.

Care Crew Assemble!

Meet the Kids care crew team

Illustration of Aveeno® Care Crew Member - Dot the Flamingo and Ray the Hippo

Dot the flamingo & Ray the hippo

Master the path to sun protection with Dot and Safely shield your skin like Ray

Kids Sunscreen
Illustration of Aveeno® Care Crew Member - Leon the Chameleon

Leon the chameleon

Hydrate and moisturize like Leon

Kids Face & Body Lotion
Illustration of Aveeno® Care Crew Member - Otis the Sloth

Otis the sloth

Start styling that detangle hair like Otis

Kids Detangling Spray
Illustration of Aveeno® Care Crew Member - Inky the Octopus

Inky the octopus

Make bathtime more fun with Inky

Kids Bubble Bath
Illustration of Aveeno® Care Crew Member - Sage the Elephant

Sage the elephant

Make bathtime more fun with Inky

Kids Face & Body Wash
Illustration of Aveeno® Care Crew Member - Romer the Horse

Romer the horse

Get into the details of detangling with Romer

Kids Conditioner
Illustration of Aveeno® Care Crew Member - Lucky the Llama

Lucky the llama

Nourish & hydrate hair for soft defined curls like Lucky

Kids Shampoo
Illustration of Aveeno® Care Crew Member - Mika the Raccoon

Mika the raccoon

Get clean hair in a flash like Mika

Kids 2-1

Kids care FAQs

As kids grow, their skin and hair continue to develop. Their skin moisture barrier is still a work in progress and more delicate than adult skin, making it more prone to dryness and irritation. Their hair is up to 4x longer and 2-3x thicker than baby hair. Aveeno® Kids products are made with nourishing oat extract to help support and protect their developing skin and scalp.

Aveeno® Kids products are designed to gently care for sensitive skin, support scalp comfort, and help with dryness, roughness, tangles, and everyday buildup. With oat extract as a key ingredient, the line helps clean, hydrate, and smooth kids’ developing skin and hair without over-drying.

Yes. Aveeno® Kids formulas are created with a scientific understanding of developing skin and hair and are designed to be gentle enough for everyday cleansing and moisturizing. They rinse clean, help maintain moisture, and leave skin and hair feeling soft and comfortable.

Aveeno® Kids uses blends centered around nourishing oat extract, a key ingredient known to soothe and support the skin’s natural moisture barrier. These formulas are made to be gentle on sensitive skin and hair, providing hydration and comfort as kids grow more independent in their self‑care.

A great skincare routine starts with gentle cleansing, using a product like Aveeno® Kids Sensitive Skin Face & Body Wash to wash away dirt without drying skin. Follow with a light moisturizer, such as Aveeno® Kids Face & Body Gel Cream for 24‑hour hydration.

For their hair, choose a shampoo or 2‑in‑1 formula based on your child’s hair type, whether curly, coily, or straight, to keep hair soft and manageable.

As kids gain independence, they also gain confidence knowing they can take care of themselves—something Aveeno® Kids products are designed to support with easy, gentle, kid-friendly formulas.

Yes. The entire Aveeno® Kids range is pediatrician and dermatologist-tested and created specifically for kids’ sensitive skin and hair. The formulas are designed to cleanse without stripping and to help maintain the skin’s natural moisture barrier.

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