Aveeno^® Kids Products

As kids grow, their skin and hair continue to develop. Their skin moisture barrier is still a work in progress and more delicate than adult skin, making it more prone to dryness and irritation. Their hair is up to 4x longer and 2-3x thicker than baby hair. Aveeno^® Kids products are made with nourishing oat extract to help support and protect their developing skin and scalp.

Aveeno^® Kids products are designed to gently care for sensitive skin, support scalp comfort, and help with dryness, roughness, tangles, and everyday buildup. With oat extract as a key ingredient, the line helps clean, hydrate, and smooth kids’ developing skin and hair without over-drying.

Yes. Aveeno^® Kids formulas are created with a scientific understanding of developing skin and hair and are designed to be gentle enough for everyday cleansing and moisturizing. They rinse clean, help maintain moisture, and leave skin and hair feeling soft and comfortable.

Aveeno^® Kids uses blends centered around nourishing oat extract, a key ingredient known to soothe and support the skin’s natural moisture barrier. These formulas are made to be gentle on sensitive skin and hair, providing hydration and comfort as kids grow more independent in their self‑care.

A great skincare routine starts with gentle cleansing, using a product like Aveeno^® Kids Sensitive Skin Face & Body Wash to wash away dirt without drying skin. Follow with a light moisturizer, such as Aveeno^® Kids Face & Body Gel Cream for 24‑hour hydration.

For their hair, choose a shampoo or 2‑in‑1 formula based on your child’s hair type, whether curly, coily, or straight, to keep hair soft and manageable.

As kids gain independence, they also gain confidence knowing they can take care of themselves—something Aveeno^® Kids products are designed to support with easy, gentle, kid-friendly formulas.

Yes. The entire Aveeno^® Kids range is pediatrician and dermatologist-tested and created specifically for kids’ sensitive skin and hair. The formulas are designed to cleanse without stripping and to help maintain the skin’s natural moisture barrier.