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  1. Home
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  3. Positively Ageless® Firming Body Lotion
Positively Ageless ® Firming Body Lotion - Image 2 - Aveeno - en-US
Back pack shot of Aveeno® Positively Ageless firming body lotion
Positively Ageless ® Firming Body Lotion - Image 2 - Aveeno - en-US
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Back pack shot of Aveeno® Positively Ageless firming body lotion
DISCONTINUED

Positively Ageless® Firming Body Lotion

Turn the clock back on your skincare routine. Our anti-aging body lotion combines shitake mushroom complex and wheat protein to visibly improve skin’s texture and elasticity. Clinically shown to provide firmer-looking skin in just two weeks, this miracle in a bottle locks in moisture so your skin feels softer and smoother all day long.

  • Anti-aging firming body lotion

  • Visibly improves skin’s texture and elasticity

  • Made with shitake mushroom complex and wheat protein

  • Lightweight, non-greasy formula

Good for: Anti-Aging/Firming

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  3. Recommended Product

Ingredients

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