EVERY BABY DESERVES TO BE COMFORTABLE IN THEIR OWN SKIN

Black children are 1.7x more likely to develop eczema than white children. But when parents searched for images of baby eczema, the results were almost all Caucasian skin tones. Aveeno Baby took action to create eczema representation on every baby’s skin.

BEHIND THE SCENES OF ECZEMA EQUALITY

Your baby deserves representation—whether Black, Brown, Asian or anything in between. Check out how the Aveeno Baby Eczema Equality initiative came to life.

Eczema Equality | Aveeno Baby

LEARN MORE ABOUT BABY ECZEMA

At Aveeno Baby, we know eczema can look completely different on every skin tone. So, we created a resource that empowers parents of color to further their eczema education, talk to their pediatricians, and get the nourishing care their babies deserve.

SOOTHE AND PROTECT WITH THE #1 ECZEMA BRAND

Aveeno Baby® Eczema Therapy products are formulated with colloidal oatmeal—the only skin protectant ingredient FDA-approved for the treatment of eczema. It’s relief for dry, itchy, irritated skin. And the answer for a happier baby.